Author Archives: Nat B

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When Is It Time For A Rebrand?

Category:MPB Blog

Many entrepreneurs and business owners believe that a company’s “brand” is simply the company’s name and logo. That’s not true.  A brand is more than a company’s name and logo.

It is true that the name and business logo are very important for a brand, so it’s important that both be strong. A good brand communicates what your company does and how well you do it. It also establishes trust and credibility with your customers, present and future. And because a brand evolves over time, many companies, including some of the most successful ones, rebrand.

MPB recently rolled out a rebrand.

Over the last 120 years or so MPB has only made a few brand changes. The 2019 rebrand campaign takes a bold step in a new direction. With the logo and tagline change, MPB Print & Sign Superstore is happy to reveal the new brand.

Stand out from the competition.

If your company name and or logo is generic and similar to that of other businesses, you’re hurting your brand.  A related problem occurs when you use stock art in your branding or marketing materials: You may be hurting your brand because everyone recognizes stock art when they see it, and those photos may turn up being used by your competitors.

This is where rebranding can showcase the things that make your company different and better.

Even the best companies change their brand identity. For example, did you know that Google started with the name “Backrub”?  Check out the many faces of the Apple logo.

Bring new life to outdated branding.

It’s possible that your Comic Sans or Brush Script font, flash-based website or 1990s color palette is dragging your brand down and making your business look outdated. What are you going to do? The answer is a rebrand.

Smart companies rebrand because they know that good design can make or break a business because they know they’ve outgrown their original mission. This is a common problem, so make sure your business name is not too narrow or literal.

Outgrow your poor reputation.

If your business is struggling to overcome a negative reputation, a rebrand can help consumers see you in a fresh new light.

Rebrand when your business evolves.

Sometimes, a business gets the opportunity to expand or target a new market. When that happens, it’s important to ensure that your new customers and prospects can connect with your brand.

6 things you should know to rebrand successfully

1. Understand your mission and values. Before you rebrand, it’s crucial that you clearly understand your company’s mission and values. Consider and assess what makes your company special. Why does your company exist, and what values does it have that are essential?

2. Develop a rebranding strategy that works with your existing branding. Many companies don’t have the luxury of starting from a clean slate. If you’re doing a partial rebrand, make sure to take the existing brand assets into account. A consistent brand helps increase the overall value of your company by reinforcing your position in the marketplace, attracting better quality customers with higher retention rates and raising the perceived value of your products or services …. In contrast, erratic, inconsistent behavior quickly leads to confusion and mistrust.

3. Consider the market and your competition. Before you rebrand, it is best to research what your competition does. Determine how you stand apart from your competitors. It’s vital that your new brand be fresh and relevant.

4. Collaborate with your team. Your brand may be one of your most important company assets, but just as valuable are the people that help grow your business every day.  Some of the best ideas and most valuable feedback come from departments you might not expect.

5. Manage the rebrand carefully. A rebrand is often a complex and lengthy endeavor. Without a careful plan of attack and a well-managed process, the rebrand can quickly go off the rails. Set deadlines and mitigate going down those pesky rabbit holes with a well thought-out project plan.

6. Launch your rebrand and tell the world. Even the most incredible rebrand is wasted if you never actually launch it. Make sure you plan your rebrand launch and be prepared to explain why you rebranded. Minimize the risk of customer confusion through a carefully planned launch that showcases the story behind the rebrand.

A rebrand is a declaration of your company’s commitment to upward growth. Change is never easy, but sometimes, as the song goes, a change will do you good. MPB Print & Sign Superstore is here to help you through your rebranding endeavor, Call us Today!

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5 Reasons Promotional Items are a Must for Every Business

Category:MPB Blog

Businesses need promotional products as a cost-effective means of reaching out to more potential customers. This is an inexpensive marketing method to gain customers. Companies large and small rely on promotional material to generate sales and get people’s attention.

  • In the U.S, 8 out of 10 consumers have one to 10 promotional products.
  • Six out of 10 such consumers keep promotional products with them for up to two years.
  • 85% of people do business with the advertiser after receiving a promotional item.
  • 31% of the U.S consumers own a promotional bag.
  • 89% of consumers can recall the advertiser even two years after receiving a promotional product.
  • 63% of consumers give away their promotional products when not needed.

You can see from these stats how important promotional material can be for any business. According to a study by PPAI, 94% of people remember where they received a promotional product gift and 85% of them do business with the advertiser. Also, 58% of the surveyed consumers said they keep the gift items from one to four years. One more important stat is that 89% of the consumers said they could recall the advertiser’s name or company name for 24 months after getting the items. Furthermore, promotional products draw a whopping 500% more referrals from customers who are satisfied with the gift items.

You can’t dispute the importance of promotional products. The gift items with high-quality product packaging entice the recipients and draw their attention to your business. The whole idea behind giving away promotional merchandise is to gain customers’ interest in the business. Most product campaigns are to give away items of daily use like pens, calendars, mouse pads, umbrellas, water bottles, lip balms and so on.

Here are the 5 Reasons Promotional Items are a Must for Every Business

01. Low-Cost Effective Marketing
Most of the manufacturers of promotional products keep the prices very low for mass distribution. Prices of the gift items are low but the impact is high on the recipients. Mugs, in particular, are effective advertising as 57% of people were able to recall the advertiser on a mug. The products thus deliver great value for your investment.

02. Instant Brand Recognition
Brand recognition implies that the consumers can identify your company and its products or services immediately when they spot your logo. Your gift of promotional items to the customers helps them in remembering and recognizing your business. This is one of the key reasons to distribute promotional items. The gift remains in their homes and offices or cars etc. for a long time, reminding them of your business and company. In fact, consumers hang on to promotional products for an average of 6.6 months. Next time, when they see your logo they instantly remember the gift and your business. The customers will remember your business even more if you gift them a branded item. They will reward your business by recognizing your products when they go shopping.

03. Greater Exposure of Your Business
An advertisement on TV or billboard passes through your eyes immediately in a few seconds. But, gift items are in use for most of the time and are in front of the eyes. For example, the consumers will wear your gift of a trendy t-shirt design for many days. Or, they will sip from your tea or coffee mug more often. Such freebies are an excellent way of increasing your business exposure on a daily basis.

04. Works as Your Business Card
Business cards introduce your company and its products to consumers. Your promotional products also function in the same way but with better results. When distributing your gift items related to your business and industry, you are actually introducing your business to the potential consumers.

(Remember the promotional giveaways also have your contact information just as business cards have.) The gift items have your company logo, images and a slogan depicting your business message. The tangible branded product thus works as a useful business card that the consumers can use daily.

05. Customer Loyalty
Your customers should be purchasing your company’s products frequently when needed. Marketers spend more additional resources to build a solid base of loyal customers. Make sure that your promotional merchandise is of high-quality standards and preferably branded. People will associate the premium quality of the gift items with your quality of business. This will help a lot in keeping the first time buyers of your products forever.

So, find out your own way to use promotional products to drive customers. Make sure that the gift items are innovative and well planned. A cleverly chalked out promotional campaign using the giveaway items will complement other forms of marketing such as your TV and newspaper ads. This way, your marketing campaign will create a greater impact on the target audience and will help raise your brand’s profile.

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Why You Should Choose Direct Mail Over Email

Category:MPB Blog

Direct mail services are a great way to “Spring” into action. Why?

Direct Mail WorksPeople are more likely to read your direct mail piece before they’ll read your email blast.  Sure, people call direct mail “junk mail.” But they use the term with a lot less anger than they do when they speak of “spam.” When you read through your email, you’re sitting at a desk staring at a monitor and you’re busy. Chances are you’re going to do a quick delete if you don’t recognize the senders’ address.  When you sort through your postal mail, you’re much more relaxed and less likely to toss the piece in the trash before you look at it.

Direct mail gives you the opportunity to tell the whole story. If you write a compelling letter, readers will stay with you. They will NOT stick with you in an email. How fast do YOU delete “spam” emails? In direct mail, you can use emotion. In your letter or flyer, you can inspire, frighten, convince, or motivate. People just don’t want that in an email.

Direct mail includes tangible pieces you can hold in your hand. For example, a colorful flyer, a testimonial sheet filled with raves, objective product reviews, you name it. You never know what’s going to capture a reader’s interest or attention. With an email, you get pixels on the screen and nothing more. There’s nothing to hold in your hand so the connection is not made.

At MPB, we can design and personalize your direct mail campaign to meet your needs. If you’ve never tried direct mail, now might be a perfect time. Spring into the new season with a colorful and impactful direct mail piece and get some fresh eyes on your business. Contact us today and get your campaign started.